Best Western
AI REV
Redesign & New Design management web and customer mobile app
Previous Price Monitoring Page
Time
6 months
Team:
4 Designers
2 Engineers
a web app that help with hotel inquires and compare with competitiors.
BACKGROUND
Role:
We synthesized our qualitative data and user interview insights, distilling key insights about the pain points of hotel experience for both hotel managers and customers.
Streamlined Filters: Refined filtering options for easier customization.
Deliverables
This is a extention project from Manor AI, the stackholder were attracted by our AI product and decided to embeded into their hotel system. As a main designer on the team, I take responsible for the predetieve analysis to help the stakeholder making better business decesion.
Best Western is ….(how is the client?)
Our client (what they need?)
PROBLEM
What the client need, they might need compare prices between some other hotels,, show occupancy rates,
OPPORTUNITY
How might we optimize hotel ….. to be simple and easy
IDEATE
Occupancy and Price Monitor Page Redesign
Our team not only updated the branding, but also refined the screen. My responsibilities were focus on changing the price monitoring scressn to embeded AI driven features.
Problem of the Original Design:
Data Overlap: The screen contains too much information on a single page.
Lack of Quick Insights: No immediate summary of key trends.
Non-Engaging Visuals: The use of pie charts and dense bar graphs lacks visual appeal and intuitive understanding.
AI Suggested Actionable Insights: Integrated AI-driven recommendations for optimized decision-making.
Dynamic Pricing 1.0
Dynamic Pricing 2.0
Redesigned Price Monitoring Page
SOLUTION
Manager Web Portal - Dynamic Pricing 3.0
Different scenarios during the conversation were considered
Scan the room code to experience the app.
Hotel managers need a centralized platform to compare competitor rates, adjust room pricing, and implement revenue-boosting recommendations.
Travelers need a simple app to explore activities, book events, and get quick support for a seamless experience.
IDEATE
Features
Streamlined Visual Hierarchy: Graphs and key metrics are grouped logically, reducing cognitive load.
Clean Layout: Simplified layout with more white space improves readability and usability.
Enhanced Trend Visualization: Line and bar charts visually track trends over time, helping users spot patterns easily.
After the first round of redesign, the client was looking for a way to better compare themslef with the competitors, they also want to change the title from Price monitor to Dynamic pricing to better show the intend, In order to compare price more effienctly…think we need to compare amenities a better way. No need to show what room type we offer since the client is very familar with the their room type.
Room type with amenities associated with the room is clearly labeld for comparisom.
An predicted Real-Time Rate Display is highlighed by price.
The sources were clearly layed out .
Stackholder needs to have a portal to monitor and adjust room rates dynamically based on competitors prices.
Users click this button to add more hotels as their competitiors.
Customer Mobile App
In order to provide customers enough information around the hotel, , we decided to have an Activity board with toggled map/list. A detailed event information page were designed to have users take closer look about the event with button to visit external website. In order to provide customers enough information around the hotel, , we decided to have an Activity board with toggled map/list. A detailed event information page were designed to have users take closer look about the event with button to visit external website.
Stackholder think what they care the most is just the price, We don’t need to present our room informaion since the mangers are very familar with it alreday, What they need is just a clean table for them to track the price differences.
IDEATE
IDEATE
Real-Time Rate Display
Redesigned Occupancy Page
RESEARCH
User Interviews
We interviewed 5 chairmans , managers, front desk. We synthesized their user interview transcripts, pulling out key insights and potential feature ideas. To further understand the current user experience of navigating hotels.
RESEARCH
User Personas
IDEATE
POV Statements
Action button for prompt access
Historical Performance Graph
Competitor Rate Comparison