Bridging User Needs and Financial Management
Financo
TOOLS:
Figma
TEAM
2-3 Designers
PROJECT BACKGROUND
Finaco is a financial app that simplifies personal finance management by consolidating accounts and streamlining money transfers.
GOAL
TIME
3 month
The goal is to empower users to take control of their finances with ease and confidence.
FINAL SOLUTION
On Boarding Process
Connect Bank Account
Manage Bank Account
How we Fixed the Problem
Send Money
DESIGN PROCESS
Some users attempted to send money to their favorite contacts without realizing that not all of their contacts were added to the favorites list.
Evidence:
All users saw the profile pictures of favorite contacts and instinctively looked there first.
It appears that some users were not aware that only their favorite contacts were being displayed.
It was unclear how Recent transaction are supposed to work.
Before
PROBLEM
After
INTERVIEW
Initial Research
Send Money to a Friend
The research team recruited approximately 140 participants under the age of 35 to gather insights into their financial management habits. We conducted in-depth interviews using a set of 16 questions. Based on the participants' responses, we identified key trends and user pain points, which helped us define the top priorities for our product design.
Persona
Connecting Bank Accounts
User Persona
User Flow 1
User Flow 2
Interview Result
Low-Fi Screens
TAKEAWAY
“I manage my finances on gut feelings.”
ABOUT
Susanne has just finished her master degree in economics and has started her career as an assistant manager. She traveled and worked through New Zealand for a year between her bachelor and master program. She is currently single and living in a shared apartment with roommates. She enjoys travel and music festivals.
GOALS & NEEDS
Needs a better overview of her bank accounts.
Start her career as Office Manager and earn more money.
ABOUT
Paul has a passion for both technology and financial management. He has been living in Berlin with his girlfriend for two years now and is now looking to settle down. He wants to invest his hard-earned money in various financial instruments to help him purchase his first home.
GOALS & NEEDS
Needs a quicker way to transfer money between different bank accounts.
Wants to have his spending under control.
Streamline the authentication from different bank account.
Remove “Recent Transactions.”
Redesigning the interface to display all contacts, with favorite contacts placed at the top for easeir access, all other contacts goes next like a contact list
Add a heart button or another intuitive option that allows users to designate favorite contacts would improve the user experience.
Susanne
MOTIVATIONS
Save money for travel and fun activities.
Meet new and interesting people.
Enjoy life without worrying about personal finance.
FRUSTRATIONS
THE SOCIAL ANIMAL
It’s difficult to save money quickly,
Having too many different apps to make payment.
It’s challenging to controlling her spending as it requires too much effort.
“I don’t like to type the long account number in order to transfer money.”
MOTIVATIONS
THE INVESTOR
Paul
Buy his first home.
Achieve financial independence.
FRUSTRATIONS
Has lost the count of his bank accounts and cards.
Each bank has a different two factor login authentication process.
Using too many different payment methods.
This was my first UI/UX design project, which broadened my perspective on user-centered solutions. Working in a mid-sized team, I gained valuable experience in collaboration, and my manager was very satisfied with my work. The project made a strong impact by improving the user experience and streamlining financial management for the app.